Trust in the Process - Webber + Studio

In our last newsletter, we explored some ethical considerations of architecture and how those considerations impact our conceptual conversations. This week, we’ll dive deeper into our architectural design process and discuss our role in guiding clients through a step of the process that is, at times, slow, unfamiliar, and fraught with uncertainties. 

As we transition from the initial concept phases of a project to putting pencil to paper (i.e. the Schematic Design phase, a phase which can take six to eight weeks), clients grow increasingly (and understandably) eager to see the schemes. After all, these are the very first fruits of our combined efforts to make real what once was a jumble of words on a page. We are equally eager to show them, of course, but we believe these particular fruits take time to ripen and mustn’t be plucked too early. In service to that belief, we ask our clients to accept that we will disappear for a while and allow us to present a fully-baked option (or two) rather than bits and pieces of a design along the way. We’re asking our clients to trust us with a not insignificant amount of their time (and their finances).

To earn this trust, we must marry the realities of our craft with our clients’ expectations; we must fight the battle of creativity versus the deadline. Our firm’s strategy for triumphing over this age-old contest lies in concentrating on and strictly following a consistent process, adherence to which frees up the time we need to do our creative work. The results are almost always worth the wait.